Saffron Kitchen - Multi-location Restaurant Platform
Unified digital ecosystem for 12-location restaurant chain with online ordering, table reservations, and loyalty program.
Functionality
Omnichannel Restaurant Experience
Consolidated 12 separate restaurant websites into a unified platform with location-aware features and centralized management.
Smart Location Detection - Auto-selects nearest location based on user IP and offers alternatives
Real-time Table Availability - Live seat map updates every 30 seconds, prevents double-bookings
Hybrid Ordering System - Switch between delivery, pickup, and dine-in without losing cart
Dynamic Menu Management - Central CMS with location-specific pricing and availability
Loyalty Program - Points system with tiered rewards and birthday bonuses
Kitchen Display System - Orders push directly to kitchen tablets with prep timers
Staff Scheduling - AI-optimized shifts based on historical demand patterns
UI/UX Explanation
"Hunger is impatient. Every interaction must be instant, obvious, and delicious. We designed for speed-to-order while maintaining brand warmth."
Design Decisions
Food photography dominates above-the-fold
Rationale: Users decide to order within 3 seconds. Hero carousel of signature dishes triggers appetite and reduces bounce rate by 34%.
Sticky cart with live total
Rationale: Persistent cart visibility increases average order value by 18%. Users add items freely when they see running total.
One-tap reorder from history
Rationale: 62% of orders are repeats. Prominent reorder buttons reduce time-to-checkout from 4 minutes to 22 seconds.
Calorie counts hidden by default
Rationale: A/B testing showed visible calories reduced order value by 12%. Users can toggle nutrition info if desired.
Color Palette
Saffron Gold
#F4B942
Primary brand color, CTAs, rewards
Cardamom Green
#6B8E23
Secondary accents, vegetarian indicators
Cream
#FFF8DC
Backgrounds, cards
Charcoal
#2F2F2F
Text, navigation
Typography
HEADINGS
Cormorant Garamond - Elegant, appetite-inducing headlines
BODY
Manrope - Friendly, highly legible for menus and descriptions
ACCENT
DM Mono - Prices and nutritional data
Branding Kit & Guidelines
Brand Colors
PRIMARY
#F4B942
SECONDARY
#6B8E23
ACCENT
#FFF8DC
Brand Guidelines
All food photography must use natural daylight or warm LED lighting
Saffron Gold reserved for positive actions (order, reserve, reward)
Menu items must include allergy tags in 10px Manrope Regular
Spice level indicators use 🌶️ emoji (1-3 peppers)
Tone of voice: Warm, welcoming, knowledgeable but not pretentious