Palm Residence - Luxury Villa Marketplace
Premium villa marketplace with 3D property tours, virtual staging, and AI-powered property matching for UAE luxury real estate market.
Functionality
Immersive Property Discovery Platform
Built a sophisticated real estate platform that revolutionizes how high-net-worth individuals discover and purchase luxury villas in Dubai.
360° Virtual Property Tours - WebGL-based 3D walkthroughs with realistic lighting
AI Property Matching - ML algorithm matches buyers with properties based on preferences and behavior
Virtual Staging - Real-time furniture placement and interior design visualization
Multi-currency Support - AED, USD, GBP, EUR with live exchange rates
Mortgage Calculator - Integrated with UAE banks for pre-approval estimates
Document Management - Secure portal for contracts, NOCs, and title deeds
Agent Dashboard - Real-time lead tracking and automated follow-ups
UI/UX Explanation
"Luxury is in the details. Every interaction should feel premium, effortless, and trustworthy. We designed for high-net-worth individuals who expect sophistication without complexity."
Design Decisions
Dark theme with gold accents
Rationale: Luxury brands traditionally use dark backgrounds to convey exclusivity. Gold (#D4AF37) accents signal premium positioning without appearing gaudy.
Large, cinematic hero images
Rationale: Properties are the product. Full-bleed imagery creates emotional connection before rational decision-making begins.
Minimal form fields with smart defaults
Rationale: Reduced friction in lead capture. AI pre-fills location, budget range based on browsing behavior to minimize user input.
Floating action button for property comparison
Rationale: Users browse 8-12 properties before deciding. Persistent FAB allows instant comparison without losing context.
Color Palette
Midnight Black
#0A0A0A
Primary background, conveys luxury and focus
Warm Gold
#D4AF37
CTAs, highlights, premium indicators
Marble White
#F8F8F8
Text, borders, subtle UI elements
Slate Gray
#2A2A2A
Cards, secondary backgrounds
Typography
HEADINGS
Playfair Display - Serif elegance for property titles
BODY
Inter - Clean readability for descriptions and specs
ACCENT
Space Mono - Technical data (price, sqft, coordinates)
Branding Kit & Guidelines
Brand Colors
PRIMARY
#0A0A0A
SECONDARY
#D4AF37
ACCENT
#F8F8F8
Brand Guidelines
Logo must always have 40px minimum clearance on all sides
Gold color reserved exclusively for CTAs and premium badges
Photography must be professionally shot during golden hour
All property images must maintain 16:9 aspect ratio
Tone of voice: Sophisticated, confident, aspirational