Bharath Cycle Hub - Online Bicycle Store
E-commerce store for Bangalore's trusted bicycle retailer with Google Ads integration and home test-ride booking.
Functionality
Local-First Bicycle E-commerce
Built a Shopify-based online store for Bharath Cycle Hub, a well-known Bangalore bicycle retailer expanding into e-commerce. The store bridges online discovery with offline experience through a unique home test-ride booking feature and tight Google Ads integration for local customer acquisition.
Product Catalogue - Full bicycle inventory organized by category: Mountain, Road, Hybrid, Kids, and Electric with detailed spec sheets
Home Test Ride Booking - Customers select a bicycle and schedule a free test ride delivered to their doorstep within Bangalore city limits
Google Ads Conversion Tracking - End-to-end tracking from ad click through purchase with ROAS reporting for campaign optimization
Local Delivery Integration - Same-day and next-day delivery options within Bangalore with real-time delivery status updates
Size Guide Tool - Interactive chart helping customers select the right frame size based on height and riding style
Accessory Bundling - Smart product recommendations suggesting helmets, locks, and lights at checkout to increase average order value
EMI Options - Integration with Shopify payment partners for no-cost EMI on bicycles above a certain price point
UI/UX Explanation
"Bangalore cyclists range from daily commuters to weekend enthusiasts. The store must feel approachable and local, not intimidating. The test-ride feature is the key differentiator and must be impossible to miss."
Design Decisions
Bold green and black color scheme
Rationale: Green signals health, outdoor activity, and eco-friendliness - core cycling values. Black provides contrast and a sporty, energetic edge that appeals to the target demographic.
Test ride CTA on every product page
Rationale: The home test-ride is the strongest conversion tool. A persistent "Book a Test Ride" button on every product page removes hesitation and bridges the online-to-offline gap.
Mobile-first product browsing
Rationale: Over 78% of traffic comes from mobile via Google Ads. Product cards, filters, and checkout are optimized for thumb-friendly one-handed navigation.
Product images showing bikes in Bangalore streets
Rationale: Lifestyle photography featuring recognizable Bangalore locations creates local connection and helps customers visualize ownership in their own context.
Color Palette
Cycle Green
#2ECC40
Primary CTAs, add-to-cart buttons, test ride booking
Carbon Black
#1A1A1A
Header, footer, text, navigation background
White
#FFFFFF
Page backgrounds, product cards, content areas
Light Gray
#F0F0F0
Alternate section backgrounds, filter panels
Typography
HEADINGS
Montserrat Bold - Sporty, energetic, excellent for product titles and category headers
BODY
Open Sans - Friendly and highly readable for product descriptions and specifications
ACCENT
Montserrat SemiBold - Pricing, discount badges, and promotional banners
Branding Kit & Guidelines
Brand Colors
PRIMARY
#2ECC40
SECONDARY
#1A1A1A
ACCENT
#FFFFFF
Brand Guidelines
Logo uses green wordmark on black or white backgrounds; always maintain minimum 24px clearance around the logo
Product photography must show bicycles from a 3/4 front-right angle with consistent studio lighting
Cycle Green is reserved for primary actions: Add to Cart, Book Test Ride, and Checkout buttons
Lifestyle photography should feature real Bangalore locations to reinforce the local identity
Tone of voice: Friendly, energetic, knowledgeable - like advice from a trusted neighborhood cycle shop owner