Astern Autoparts - OEM Auto Parts Marketplace
WooCommerce-powered marketplace for used OEM automotive parts with year/make/model part finder, connecting 200+ warehouses across all 50 US states.
Functionality
Nationwide OEM Parts Discovery Engine
Built a comprehensive e-commerce platform that simplifies the search for used OEM auto parts by connecting buyers directly with a network of 200+ verified warehouses across the United States. The Year/Make/Model part finder is the core of the experience, letting customers narrow down compatible parts in seconds.
Year/Make/Model Part Finder - Multi-step dropdown tool that filters inventory by vehicle year, make, model, and part category for precise results
Warehouse Network Integration - Real-time inventory sync across 200+ partner warehouses spanning all 50 US states
OEM Compatibility Verification - Each listing includes OEM part numbers and cross-references to ensure correct fitment
90-Day Warranty System - All parts ship with a standard 90-day warranty; claims handled through an integrated portal
Shipping Calculator - Freight and standard shipping estimates based on part weight, dimensions, and destination
Bulk Order Requests - Mechanics and body shops can submit multi-part RFQs for wholesale pricing
Order Tracking Dashboard - Customers track shipments from warehouse dispatch through last-mile delivery
UI/UX Explanation
"Auto parts buyers know exactly what they need. The interface must get out of the way and deliver results fast. Trust signals are critical because customers are purchasing mechanical components sight-unseen."
Design Decisions
Part finder front and center on homepage
Rationale: Returning customers skip browsing entirely. Placing the Year/Make/Model tool above the fold reduces time-to-search to under 5 seconds.
Product cards with fitment confirmation badges
Rationale: Buyers fear ordering the wrong part. Green "Confirmed Fit" badges on search results reduce cart abandonment and return rates.
Dark navy background with high-contrast product images
Rationale: Automotive industry convention signals professionalism. White product photography on dark backgrounds makes parts easy to inspect visually.
Trust badges and warranty info on every product page
Rationale: Used parts carry perceived risk. Prominent 90-day warranty badges, warehouse ratings, and verified seller icons build buyer confidence.
Color Palette
Navy
#1B2A4A
Primary background, header, footer, and navigation
Bright Blue
#2196F3
CTAs, links, active part finder selections
White
#FFFFFF
Product cards, text on dark backgrounds, content areas
Safety Orange
#FF6B00
Sale badges, urgency indicators, warranty highlights
Typography
HEADINGS
Roboto Bold - Clean, industrial feel appropriate for automotive e-commerce
BODY
Roboto Regular - Highly legible for part descriptions, specs, and compatibility notes
ACCENT
Roboto Mono - OEM part numbers, SKUs, and pricing figures
Branding Kit & Guidelines
Brand Colors
PRIMARY
#1B2A4A
SECONDARY
#2196F3
ACCENT
#FF6B00
Brand Guidelines
Logo uses a clean wordmark; always display on dark navy or white backgrounds with adequate contrast
Product photography must show parts on a plain white background with consistent lighting
Bright Blue is reserved for interactive elements: buttons, links, and the part finder interface
Safety Orange used sparingly for promotions, sale tags, and warranty callouts only
Tone of voice: Straightforward, knowledgeable, trustworthy - speak like a seasoned mechanic, not a salesman